# Orthodontic practice marketing built around consults

> Marketing for orthodontists focused on booking consults for braces and clear aligners.

Canonical: https://hhpage.com/industries/orthodontic/  
Last updated: 2026-10-28

Websites, SEO, Google Ads and reviews for orthodontists. Built to book consults for braces and clear aligners and to compete with DTC aligner brands locally.

## Common problems

- Consult volume depends too much on dentist referrals
- DTC aligner ads outrank the practice for its own town
- The website does not make it obvious how to book a free consult
- Multiple locations with inconsistent listings

## What works for orthodontists

Orthodontic patients research for weeks before booking. They compare aligner options, read about cost, and check reviews. Your site needs to be the place they get straight answers, and booking a consult needs to be effortless. Then a steady review flow and a tight Google Ads campaign for aligners in your town does the rest.

## Recommended services

- https://hhpage.com/services/web-design-development/
- https://hhpage.com/services/seo/
- https://hhpage.com/services/paid-search/
- https://hhpage.com/services/listing-management/
- https://hhpage.com/services/review-management/

## FAQ

### What should an orthodontic website lead with?

The free consult. Every page should make it one tap to book, and the aligner and braces pages should answer cost, timeline and insurance questions plainly, because those are the questions patients ask AI assistants before they call.